Brand + Website Review.
Find out where the site is losing you work. $250. Five business days. Written up, in priority order, and credited toward your System when you move forward.
A written review. Not a strategy call.
The review is a written engagement. We look at the brand, the website, the offer structure, and the inquiry path against a four-layer system called Signal, Gravity, Orbit, and Thrust. Every layer gets read. Every layer gets notes. The places the online presence is underselling the business are named, ranked, and explained in plain language.
You come out of the week knowing what the website is doing well, what it isn’t doing at all, and which moves compound first.
Every review reads the same four forces.
Signal
Messaging clarity
How readable the business is from a distance. Whether the team describes it the same way twice. Whether a stranger knows what you sell in ten seconds.
Gravity
Offer strength
Whether the offer creates pull or requires push. Whether pricing logic holds under scrutiny. Whether the first paid step is obvious and worth taking.
Orbit
Website and inquiry path
How the site guides a visitor to action. Where capture happens. Where inquiries get lost between click, form, and follow-up.
Thrust
Visibility
Whether you can see what's working after launch. What gets tracked, what doesn't, and what decisions are being made on gut because the data isn't there.
What is costing you, in the order it is costing you.
Four layers, read in the order they cost you money. Below is the shape of a typical review, rendered inline so you can see what the deliverable looks like before you book.
No pricing anywhere, and no way to tell what a project includes.
Publish the offer. Scope, timeline, starting figure.
The homepage leads with what you do, not the problem the buyer arrived with.
Rewrite the opening around the buyer's situation.
Three competing calls to action above the fold; inquiries drop between form and follow-up.
One path per page, and close the follow-up gap.
Analytics installed but nothing configured. No events, no goals.
Track the four things that matter before adding a fifth.
Illustrative specimen · Your written review is built from your own audit
The deliverable you receive.
- A prioritized read across all four layers
- A ranked friction list with high, medium, and low severity
- A visual system map of the current state
- A set of recommended shifts, ordered by impact
- A next-step recommendation with rationale
- A short summary your team can share internally
Five days from intake to written review.
Intake
Walk the business, the offer, and the current tools. Access to analytics and forms.
Signal + Gravity
Positioning, messaging, offer architecture.
Orbit
Website, capture, lead flow, handoffs.
Thrust
Tracking, visibility, reporting gaps.
Delivery
Written review and walkthrough scheduled.
Send a brief. We respond within a business day.
Tell us about the business, who you serve, and what you'd like the online presence to do better. Every review is run personally by Jordan Knight.
Credited toward a Brand + Website System
What to expect.
Intake on day one, review across days two to four, delivery on day five. Everything runs remotely unless you're in Memphis and want to meet in person.
No. The review is a written document you keep. You receive the full deliverable whether or not we continue working together.
If you move into a Brand + Website System inside sixty days of the review, the full review fee is credited toward your System scope. We apply it automatically on the agreement.
Jordan Knight runs every review personally. No hand-offs.
Yes. Most reviews run remotely over a video call.
Five business days in most cases. A handful have run seven when calendars needed it.