La Chérie Weddings
Closing the trust gap between referrals and the website.
Client
La Chérie Weddings
- Sector
- LuxuryWeddings
- Region
- Memphis, TN
- Duration
- 30 days
- Role
- Full Brand System
- Year
- 2026
A luxury wedding planner in Memphis was already booked through referrals. New visitors could not tell why. We rebuilt the brand, the site, and the positioning so the website does the same work the reputation was already doing in person.
The work was already premium. The website made it invisible.
La Chérie Weddings is a luxury wedding planning studio in Memphis. The founder stayed booked through word of mouth. Events were editorial-quality and couples were deeply loyal. None of that was visible to anyone discovering the business online.
The site looked like a placeholder for a business that did not need one. There was no brand language that reflected the real experience. No visible offer structure. No way for a new visitor to understand what La Chérie actually delivers or why it costs what it costs.
The work was excellent. The website gave no sign of it.
We looked at four parts of the business: the brand, the offer structure, the path a new visitor takes, and how it shows up in search. Every one was working against the quality behind it. The distance between what La Chérie delivered in person and what the website said was as wide as any we had seen.
The brand book beneath the build.
The website is the visible layer. Beneath it sits a 38-page brand book that sets the positioning, the voice, the logo system, color, typography, photography, and the rules for putting it to work. It was built so the brand reads the same whether a couple meets the founder in person, lands on the homepage, or opens a proposal.
Every page of the site pulls from this book, so the brand a couple feels on the website is the same one they get in the room.
Color System
Porcelain Blush
#FCF8F8
Petal Blush
#E4C2C1
Dusty Rose
#D3BABA
French Gray
#6A6666
Charcoal Ink
#433E3E
What the audit found
Signal
The site read like every other wedding planner in the region. Nothing communicated what made the experience different.
Gravity
No visible services. No pricing. No tiers. The inquiry form was the only way to learn anything, and it was buried four clicks deep.
Orbit
The site looked like a placeholder. Visitors from Google had no guided path to an inquiry.
Thrust
No schema, no meta strategy, no local SEO. The business was invisible to anyone outside the referral network.
What we shipped.
- 38-page Brand Guidelines document
- Full website redesign and build
- Brand voice and messaging framework
- Service tier structure and pricing model
- Portfolio gallery with editorial layout
- Inquiry flow redesign, four clicks down to one
- SEO foundation with schema and sitemap
- Mobile-first responsive implementation
- Legal compliance layer (privacy, terms, accessibility)
- GA4 consent mode and cookie handling
The legal layer
A boutique studio, legally aligned.
La Chérie was running a high-trust business without the legal infrastructure to match. Privacy, terms, accessibility, and consent handling were missing on a site that was actively collecting inquiries. We built the compliance layer alongside the brand so the business is protected without the owner having to think about it.
- Privacy policy tied to real data flows (forms, analytics, CRM)
- Terms of service scoped to the studio's actual work and refund terms
- Accessibility statement with WCAG 2.2 AA commitments
- GA4 consent mode with opt-in cookie banner
- Cookie policy with a visitor-facing preferences panel
Founder Perspective
Jordan took what felt overwhelming and turned it into something clear, beautiful, and genuinely easy to trust. Seeing the site come together made me feel as proud of my business online as I do when everything comes together on a wedding day. Having a clear path for couples to understand what to expect and how to get started is going to make a huge difference.
Founder · La Chérie Weddings
If your work is ahead of your website, the gap is costing you.
The Brand + Website Review names the gap. The Brand + Website System closes it.